Smartphones and Social Media
Smartphones are bringing us the news that we seek in new
and different ways, but they are also changing the dynamic of how we interact
with our peers. Social media sites like Facebook and Twitter have become the
place to hangout. “Americans spend 2.7 hours each day socializing from our
media devices alone” ("Mass Media and Culture Class Blog," 2013,
para. 2). In fact, smartphones have become the go-to device, over computers,
for interacting on social media sites. An article on Forbes.com discusses these statistics.
Social media is changing the way
advertisers target consumers. By using page likes and hashtags, companies are
able to gear specific ads to individuals to meet them where they are in terms
of their interests. In addition, smartphones allow for geotagging so that ads
can target consumers based on location as well as interests. A whole new
way of advertising is opening up because of smartphones.
References
Mass media and culture class blog. (2013, April 10).
Retrieved from http://mmcasd.blogspot.com/2013/04/the-impact-of-smartphones-in-our-lives.html
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